Things a marketing page would never put in writing
The strongest signal about any business is not what it claims but what it is willing to disclose when disclosure costs it something. Below is what we publish that a conversion-optimised competitor would strike out immediately, and why each one is on the site.
That we turn people down
A whole page covers the outcome where a clinician says no, refund included, with the thinking set out. Nobody advertises this, because on its face it argues against buying. Published because a service that approves everyone is not assessing anyone.
Our own failure modes
Six ways we can get your case wrong, each with the remedy printed beside it, plus the escalation path over the head of whoever gave you the answer. Published because you need it most on the day it goes wrong, not before.
The limits of what we can do
We cannot make a landlord accept anything, cannot revisit an outcome merely because it was unwelcome, cannot verify another provider's document, and are not your lawyers. Published because discovering a limit after paying is worse than before.
That we refuse to be fast
We do not advertise a turnaround figure, and we explain why the number every competitor leads with is the least trustworthy thing on their page. Published because speed in this category is a description of what was skipped.
A duplication measurement, with the result
Every page pair is machine-compared for repeated wording, and the figure appears on the site rather than in an internal report: 2,485 comparisons, zero shared six-word phrases. Published because “original content” is an assurance and a number is not.
The products we decline to stock
Registrations, certificates, identity cards, vests, guaranteed acceptance and renewals you do not need. All legal to sell, all listed as things we decline to. Published because most of this category's margin sits in that list.
How to verify us without asking us
The clinician's licence number is printed on your document so you can check it on the state board's register, and the coverage claim is a wall of links you can open and compare yourself. Published because a claim you must take on trust is not evidence.
What a landlord can and cannot see
A page written for housing providers, showing exactly what our verification returns and confirming that no clinical detail is reachable through it. Published because both sides of that exchange deserve to know the boundary.
The commercial argument against all of this
Every item above costs conversions. Telling somebody they might be declined before they pay loses sales. Publishing your failure modes plants doubt. Refusing to quote a turnaround time hands the comparison to whoever will.
We take that trade for reasons that are not chiefly moral. Somebody arriving here is generally in a housing position that has already deteriorated, and what we sell is worth precisely as much as it proves to be when challenged.
A business optimised to close the sale produces a document optimised to close the sale, and that document meets its real audience — a sceptical person in a letting office — some weeks later, when the seller is gone.
So the disclosures are not decoration. They are the same decision, applied consistently: build the thing that works at the difficult moment, and describe it honestly enough that people can tell.
If you find something on this site we have overstated, tell us and we will correct it or remove it. That offer is not rhetorical. Every claim here was written to be checkable, and a claim that cannot survive being checked has no business being on the page.
The companion to this page is the evidence table, which takes each claim we make and prints the method for testing it in the next column.
