The confusion is not accidental and it is not really the buyers' fault. In almost every other context, a certificate means something. Food hygiene certificates, gas safety certificates, professional certifications - each is issued by a body that checked something. Carrying that expectation into this market is entirely reasonable.
What makes this field unusual is that no equivalent body was ever created. Housing rules describe who may write documentation and what it must establish, but they set up no registry, no certifying authority and no central list. The vocabulary of certification arrived anyway, supplied by companies with an obvious interest in it sounding official.
The practical consequence is that you cannot judge these documents by their titles, their design, or their price. A one-page letter with no border and no seal beats an elaborately printed certificate every time, provided a licensed person signed it. Everything on this page reduces to that single test.